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Our Story

Back in 1996 when Ian Tassell was planning a retirement hobby, little did he realise it was going to be the start of the Tassell Park Wines "story".

Prior to his retirement from the corporate world in December 2000, Ian was Managing Director of Marketforce, Perth's largest advertising and marketing agency. His retirement signalled an end to a career in sales and marketing spanning some 35 years.

The purchase of the 42 hectare Treeton Road property was finalised in December 1997 and in 1998 the first vines - Sauvignon Blanc and Chenin Blanc - were planted. Tassell Park's red varieties - Cabernet Sauvignon, Merlot, Shiraz and Petit Verdot - were planted progressively from 1998 to 2001.

The launch of the Tassell Park Wines label in 2001 was closely followed by the construction of the existing winery and cellar door building. The cellar door tasting area opened to the public at Easter 2002 with just three white wines available for tasting.

White wines have been produced onsite since vintage 2004 and the reds since vintage 2003. Earlier vintages were produced at neighbouring boutique winery Brookwood Estate and at contract Margaret River winery Flying Fish Cove.

From the three humble white wines that opened their cellar door back in 2002 they have now produced 12 exceptional and distinct varieties. The original premium "Tassell Park Wines" label with its distinctive series of hand-illustrated images artistically expressed in a colourful montage, has now been complemented with the addition of a reserve range of wines bottled under the impressive "Private Bin" label. This label was launched with the very first crop of Petit Verdot in 2004. The popular "Simply" label for their sweetest wines completes the appeal of Tassell Park wines for all ages and individual palates. As a result of a growing demand, a "port" style wine a Tawny Liqueur was bottled in September 2009.

During the past 18 years Tassell Park's wines have won several trophies and numerous gold, silver and bronze medals at national and regional wine shows and regularly receive high praise from local and national wine media. Tassell Park's Sauvignon Blanc and Sauvignon Blanc Semillon have been recognised as two of the best in the Margaret River region. In November 2009 they were awarded the double honour of trophies for the Best Estate Grown White and Red at the Western Australian Wine Industry Awards. A major achievement as they were the first winery to win both categories at this prestigious event. More information can be found at "Our Awards".


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Cellar door construction
3 lonely wines in unfinished cellar door
Our early range of wines